https://www.youtube.com/watch?v=4GqoQmtZJNw&t=1s
“The team at Womentum would frequently miss WhatsApp Messages because of One WhatsApp Personal Number. Read how they flipped this around with shared WhatsApp inboxes from YesHello.”
Womentum is short for Women in Momentum, a community of women who strive to be in momentum in life, supporting other women to be their best selves.
Niney, the founder of Womentum, was diagnosed with a few hormonal issues. Throughout this experience, she initiated to build a tribe of like-minded women with the objective to help women gain momentum in their personal and professional lives through consistent daily rituals and self-care as a way of living.
As a social impact-driven start-up, part of Womentum work contributes to the community, not only in Malaysia but all around the world. Womentum is rapidly growing, With 9 Taskforce (team members), 22 moderators, and 1700 members (Womentum Tribes). Which requires investment in human and other resources (e.g., large ERP systems) to manage them effectively. These have led to significant opportunities alongside some challenges.
Womentum hosts lots of virtual events. The Womentum team's issues were managing an increased workload, ensuring backup support for various roles, and transitioning work for the team members during the virtual events. Amidst them, the Womentum team needed efficient solutions to support the continuity of operations.
Before implementing YesHello, Niney was using her personal WhatsApp account. This personal WhatsApp Account is a huge bottleneck for Niney because her team doesn't have access and cannot help Niney to answer all the inquiries.
One WhatsApp number could only be accessed by one/two-person at a time and lacked important assigning and internal communications features that the Womentum team needed. That led to problems like: